Sophisticated messaging made simple.

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Digital messaging can be complicated.
That’s why there’s Lantern.

Empower your email marketing teams with Lantern, a distributed email marketing platform designed by marketers for marketers. We’ve simplified how you manage your digital communications to help you take your email marketing to the next level. Lantern allows you to create, manage, localize, and measure your email marketing communications for greater impact – and results.

Our drag-and-drop email editor makes creating emails a breeze with step-by-step guides on how to create, deploy, and properly report on your emails. You don’t need to be a tech guru to run sophisticated Digital Messaging campaigns with Lantern.

It also offers two-way sync of contacts, templates, permissions, and reports to let you capitalize on its industry-leading marketing technology.

For distributed marketing teams, Lantern comes with centralized admin for top-level control, approvals, and governance.

If you’re overwhelmed by the complexity and technical know-how required for most email tools or want an add-on solution that’s intuitive and easy to use.

Try Lantern Today

Lantern Features

Email Marketing

Email Marketing

Creating an email campaign doesn’t have to be time consuming. With Lantern, there’s no need to spend time coding responsive email designs. Our drag-and-drop email editor gives you the flexibility to produce responsive emails every time, so now you can deploy communications to your subscribers more quickly.

Email Templates

Email Templates

Out-of-the-box responsive email templates are included with Lantern. Use our templates for newsletters, promotions and e-commerce, or build your own templates with our drag-and-drop editor. Templates and content can be permission-controlled at the admin and user level.

Real-time Reporting

User and Permission Management

Lantern was specially designed with central control and permission management in mind. At the core of our system is the ability to manage users, groups, access rights and permissions at a granular level. Custom settings for content and creative availability, approval workflows and send management are all controlled from a single centralized user dashboard.

Real-time Reporting

Centralized Contact Management

Lantern provides the ability to manage contact lists across distributed teams. Administrators can manage an individual user’s ability to create, upload or modify individual contact records and data fields. Custom data fields can be created and used to power segmentation and dynamic content throughout your email marketing campaigns.

Real-time Reporting

Compliance Approval Workflows

Never deploy a rogue email again! With our out-of-the-box Compliance Approval Workflows, you can control, manage and route the approval of emails created by your distributed marketing teams. Ensure your brand standards are being met by centralizing company email templates and marketing assets. Then, empower local marketing teams to create their own email communications using pre-approved marketing assets.

Real-time Reporting

Real-time Reporting

Lantern provides your marketing teams with real-time reporting on their email marketing campaigns, landing pages and customer journeys. Want to uncover the marketing insights your business needs? Our reporting tools allow you to do just that by segmenting reports by any stored data field. Admins can view and segment reports across their distributed teams to quickly get a view on how certain tactics, divisions and regions are performing.

Salesforce Marketing Cloud Integration

Salesforce Marketing
Cloud Integration

Are you a Salesforce Marketing Cloud (SFMC) customer? Lantern seamlessly integrates with the SFMC so your deployments, reporting and analytics transfer easily between SFMC and Lantern. Our two-way sync of templates, lists, reports, preferences, business units and permissions allow you to use the SFMC infrastructure while leveraging the simplicity of Lantern.

Salesforce Marketing Cloud Integration

Landing Page Builder

Our easy drag-and-drop editor can quickly create custom landing pages for your contests, resource downloads and lead capture forms. You can also customize landing page URLs to match your brand.

Real-time Reporting

Customer Journeys and
Triggered Automations

Easily automate your customer lifecycle journeys and triggered email marketing programs with Lantern. This solution comes with pre-built customer journeys that don’t require technical understanding to implement. Our easy-to-follow, step-by-step guides walk you through the process of launching a customer journey. Your distributed teams can now easily set up automated email programs, such as customer onboarding, lead nurture, and re-engagement drip campaigns.

Our Partners

Whether you need help with your marketing strategy, a partner who can create thoughtful and beautiful content or someone to build and execute your marketing across a number of technological platforms, Ariad and Bluespire can help your buyers buy. Visit their websites to learn more.